HELPFUL INFORMATION
SOCIAL MEDIA
MEAT AND POTATOES
AKA THE CHEAT SHEET – BEST PRACTICES
Keep Your Profile Current
Your Facebook profile represents your organization. It’s vital that your profile is complete with a profile picture, cover photo, description, and contact information.
Share Link Posts Instead of Photos
Facebook found that people prefer to click on links that are displayed in the link format which appears when you paste a link while drafting a post (see the image below), rather than links that appear in photo captions.
These posts have received twice as many clicks compared to links embedded in the photo caption.
Post More Video Content
Storytelling with concise, creative videos has become increasingly popular. That’s why in July 2022, Instagram consolidated all shared videos in the Instagram Reels tab and allowed any video 15 minutes or shorter to have access to the reels editing tools.
Schedule Posts Ahead of Time
When you schedule out Instagram posts, you save precious time that you can use to engage with your supporters instead. There are various tools that let you schedule automated posts.
MUCH MORE INFORMATION BELOW
Best Practices That Actually Get Clicks (With Examples)
7 Fundamental Facebook best practices to grow your presence faster
8 Facebook Post Best Practices That Drive Social Media Engagement
Facebook Best Practices
Facebook is utilized by UC Davis to reach a broad audience, specifically parents and alumni, by sharing photos, videos and news stories related to university events, alumni relations and student life.
15 Top-Performing Facebook Post Ideas
10 Instagram best practices to build your audience
25 Instagram Best Practices For 2024: How To Rock Your Presence on Instagram
BEST TIPS FOR INSTAGRAM
The popularity of Instagram is incredible. The only trouble with a platform that boasts over 2 billion active users (2024) is making sure your posts are found by people who are interested in what you have to say (or sell) – needles and haystacks comes to mind!
Can Facebook help a union organize? Most definitely.
RISE & RESIST LEADERS
SOCIAL MEDIA GUIDE
3 Steps To Using Social Media For Local Unions
We have a love/hate relationship with social media,
don’t we?
Labor unions across the country have found that social media can be a powerful tool for advocating and organizing. Conventional wisdom says organizing needs to be face to face, but the pandemic made that all but impossible for a time. Plus, people communicate more and more on their phones, so workers are using digital methods of communication more and more to organize and mobilize in the workplace.